How to Create a Business Website That Attracts Customers

Your website is your digital storefront — and just like a physical store, it needs to be inviting, easy to navigate, and built to convert visitors into customers. At GreenStreet 360, we help small business owners build strong business foundations, and a powerful website is a major part of that. Here’s how to create a business website that attracts customers and keeps them coming back.

1. Start with a Clear Goal

Before you build, ask yourself:

• Do I want to sell products?
  
  

• Collect leads?
  
  

• Schedule appointments? Knowing your goal helps guide your website’s structure and content.
  
  

2. Choose the Right Platform

Select a platform that fits your needs and skill level. Popular options include:

• Wix or Squarespace (user-friendly drag-and-drop)
  
  

• WordPress (flexible and scalable)
  
  

• Shopify (great for e-commerce)
  
  

Need help choosing or setting it up? GreenStreet 360 can guide you.

3. Make It Mobile-Friendly

More than half of website visitors come from mobile devices. Make sure your website looks great and functions smoothly on phones and tablets.

4. Keep the Design Simple and Modern

• Use your brand colors consistently (for GreenStreet 360, that’s blue, green, and purple).
  
  

• Avoid clutter.
  
  

• Use high-quality images, especially of real people.
  
  

• Stick to clean fonts and make your text easy to read.
  
  

5. Tell Visitors What You Do – Fast

Your homepage should answer these questions within 5 seconds:

• Who are you?
  
  

• What do you offer?
  
  

• How can they get started?
  
  

Use a short headline, subheadline, and a clear call-to-action button (like “Book a Free Consultation” or “Start Building Credit”).

6. Include Key Pages

At a minimum, you should have:

• Home
  
  

• About Us
  
  

• Services or Products
  
  

• Contact Page
  
  

• Testimonials or Reviews
  
  

• Blog (optional but great for SEO!)
  
  

7. Make It Easy to Contact You

Add contact forms, clickable phone numbers, live chat, or email links so customers can reach you easily.

8. Optimize for Search Engines (SEO)

Use keywords your ideal customers are searching for. For example:

• “Business credit builder”
  
  

• “Small business funding help”
  
  

• “LLC formation services”
  
  

SEO helps people find your site on Google without paid ads.

9. Add Social Proof

Display reviews, testimonials, or logos of businesses you've helped. People trust businesses that others recommend.

10. Keep It Updated

An outdated website makes customers think you’re out of business. Regularly update your services, blog, and contact info.

Creating a business website that attracts and converts customers doesn’t have to be overwhelming — it just takes the right strategy, the right tools, and a clear vision. By focusing on design, clarity, functionality, and trust, you can turn your website into one of your most powerful business tools. At GreenStreet 360, we’re here to support you every step of the way — from laying the foundation to launching a site that reflects your brand and brings in results. Ready to take your online presence to the next level? Let’s build something great together.

About GreenStreet 360

GreenStreet 360 is a business growth and business solutions company that specializes in helping small businesses owners to set their business foundation, build business credit, gain access to business funding and earn referral income as they grow.